Google slapped with click fraud class action

July 8, 2005 D. H. McKee

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Google has been sued for breach of contract, negligence and unfair business practices over its Adwords ad program. The class action lawsuit filed by Click Defense seeks $5m damages.
The filing seeks discovery on whether Google has taken adequate measures to prevent click fraud, which accounts for between 10 and 20 per cent of all Adwords clicks, according to insider estimates; whether it has misled its Adwords customers, and whether the refunds it has collected from Adwords click fraud victims are justified.
Advertisers pay a fee for every click on a text ad, with the amount depending on the value of the keyword. However the lucrative nature of the system means that ‘click syndicates’ are deployed to generate clicks on competitors adwords or boost their own.
The suit includes a quote from Google’s CFO George Rayes last year, describing click fraud as “the biggest threat to the Internet economy”.
Google slapped with click fraud class action | The Register

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As a guy who occasionally curates art shows and wrangles artists together, I often have to edit and post artist bios, profile pictures, and artwork images. This can be a problem, since many artists and writers aren’t used to selling themselves. Artists rarely know how to present their art for display in a brochure, and writers aren’t used to writing about themselves.

Writers often treat the bio like it’s an interview or something. Maybe like they’re having a conversation with you, the reader. While it may work sometimes, the most common way to write a bio is to write in the 3rd person.

I’m like those writers, and I’m talking to you directly, unlike the common way to do a bio. You should see my About page. It makes sense to me, since this is a bit which describes my blog’s website. When I get famous enough that I don’t have time to talk to you, I’ll have an intern write everything in 3rd person. Until then, you get to talk to me.

Like blogs of old, this one is a personal document of the comings and goings of me. Articles I’ve written, links I’ve posted, videos I liked, etc. Here, a first-person perspective is the way to go, at least for now. So, this is my site. I’m D. H. McKee, a sometimes artist, sometimes writer. Mostly just a guy on the internet.