Top 10 Advertising Icons

Some of the best-loved ad images of the 20th century have names like Tony, Betty and Ronald. Others, like the Marlboro Man, may not be as beloved, but grew to have tremendous worldwide impact as an instant identifier of Philip Morris Co.’s Marlboro cigarettes.

From frozen vegetables to packaged cake mix, from fast food to automobile tires, these carefully drawn characters are the personifications of businesses that began small but grew to become dominant brands in their fields — thanks in large part to their famous icons.

(Interesting to note that the Michelin Man originally held a glass of beer: “…lifting a beer glass and shouting, ‘Nunc est bibendum! (Now is the time to drink!)’ seemed to embody Michelin’s slogan at the time, ‘Michelin tires swallow up all obstacles.'”)


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