How to make it in the Art business

The art gallery business is first of all a business, art is to the art dealer as groceries are to the grocer. Art is the product sold and the dealers goal is to make a profit. The dealers job is to manipulate the media, curators and collectors to achieve that goal. The greater the skill at this manipulation, the greater the ability to make a profit. An artists life is the antithesis of this. The artists life is about self expression, beauty, psychological exploration, the enhancement of the human experience. To live as an artist requires self sacrifice, thus the being of the artist is in conflict with the dealers materialist, profit seeking mentality. This is important to bear in mind.


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