MPAA’s shock horror study

Nearly a quarter of Net users have illegally downloaded a film at one time or another, says the MPAA (Motion Picture Association of America).
However, as a story in the UK’s Guardian Unlinited points out:
“The unexpectedly high figure finds some explanation in the study’s methodology: only broadband users were polled. Broadband penetration stands at only 43% even in the US, so the real figures – even assuming they are fair and accurate – would be under half the MPAA’s.”
What else is new? It’s well known that entertainment industry statistics vary according to the state of the moon.

Comments are closed.