New film’s DVD release in China geared to stopping piracy
A U.S. studio has released a pared-down DVD of a new movie in China the same day the film hit domestic theatres.
In the ongoing battle to combat international movie piracy, Warner Bros. Entertainment released a DVD of The Sisterhood of the Traveling Pants in China last Wednesday, when the teen flick opened in North America. The pared-down DVD has no extra features and the Chinese subtitles on the film cannot be hidden.
It is believed to be the first time a major U.S. studio has simultaneously released a film in theatres at home and on DVD abroad.
CBC Arts: New film’s DVD release in China geared to stopping piracy