Armani has a fake Armani watch

Imitation is flattering, says designer Giorgio Armani, who has a fake Armani watch to prove it.

Armani said he bought the watch for $22 US in Shanghai. “It was an identical copy of an Emporio Armani watch,” he said at a news conference Monday. The real timepiece costs many times as much.

“I know I have some stores in China – Giorgio Armani, Armani Fiori, Emporio Armani – that have nothing to do with me,” said the designer, who was in China over the weekend to announce the opening of a store on Shanghai’s trendy Bund.

Armani said the imitations can cause “confusion” among consumers.

“On the other hand, it’s flattering to be copied. If you are copied, you are doing the right thing,” he said with a smile.

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