The Battle for Sleeman Breweries

Four brewers are expected to belly up to the bar today and pitch offers for Sleeman Breweries Ltd. as the auction of the $220-million beer maker enters its final stage.
The two major domestic players, Molson Coors Brewing Co. and Labatt Brewing Co. Ltd., are expected to make bids. So too are a pair of overseas brewers that distribute their suds through Sleeman, Royal Grolsch NV and Sapporo Breweries Ltd. All are expected to make formal bids by a Sleeman-imposed deadline of the end of today, according to industry and investment banking sources.
Sleeman, which holds 7 per cent of the Canadian beer market, announced a “strategic review” in May that could include the sale of the Guelph, Ont.-based company. Sources say the brewer hopes to announce a buyer by October. : Sleeman may fetch four bids

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