Borat Tricked Me!

Sacha Baron Cohen’s Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan is set to open in two weeks. The comedy follows a fictional Central Asian journalist who travels across the United States and interviews real people. Several of the film’s unsuspecting stars have come forward recently to say they got duped into participating in the mockumentary. Most say they never read the fine print on the release forms they signed. What kind of releases are they?
Extra-long ones. Production companies typically get releases from everyone who appears on camera and can be identified in a finished film. A standard consent agreement has a couple of components. First, the signer agrees to let the producers use his image and voice in any way they see fit. Second, he waives the right to make a claim for defamation, invasion of privacy, or infringement of his rights of publicity.
How’d they get people to be in the Borat movie? – By Daniel Engber – Slate Magazine