The legal rights to your ‘Second Life’ avatar

Last month, Anshe Chung Studios demanded that YouTube delete the recording, citing the Digital Millenium Copyright Act, which generally requires Web sites to remove material that infringes on copyright laws. The controversy stemmed from video taken during an interview with Anshe Chung, the virtual world’s biggest land owner, conducted by CNET News.com in its Second Life bureau last month.
During the interview–which took place in a digital theater in front of dozens of audience members’ avatars–a group intent on sabotaging the event attacked it with 15 minutes of animated penises and photographs of Anshe Chung’s real-life owner, Ailin Graef, digitally altered to make her look like she was holding a giant penis.
Afterward, a video of the attack was posted on YouTube. When Anshe Chung Studios filed a complaint with the popular video service claiming that Graef’s copyrights had been infringed because images of her avatar were used without her permission, YouTube promptly removed the video.
The legal rights to your ‘Second Life’ avatar | CNET News.com