Guide to Cold Reading

July 8, 2008 D. H. McKee

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Excellent set of instructions to get you started on your new charlatan career track.
Guide to “Cold Reading”

4. Gain the subject’s cooperation in advance.
Emphasise that the success of the reading depends as much on the subject’s cooperation as on your efforts. (After all, you imply, you already have a successful career at character reading – You are not on trial, your subject is!) State that due to difficulties of language and communication, you may not always convey the meaning you intend. In these cases, the subject must strive to fit the reading to his/her own life. You accomplish two valuable ends with this dodge – Firstly, you have an alibi in case the reading doesn’t click; it’s the subject’s fault, not yours! Secondly, your subject will strive to fit your generalities to his/her specific life circumstances. Later, when the subject recalls the reading, you will be credited with much more detail than you actually provided! This is crucial. Your reading will only succeed to the degree that the subject is made an active participant in the reading. The good reader is the one who , deliberately or unwittingly, forces the subject to search his/her mind to make sense of your statements.

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As a guy who occasionally curates art shows and wrangles artists together, I often have to edit and post artist bios, profile pictures, and artwork images. This can be a problem, since many artists and writers aren’t used to selling themselves. Artists rarely know how to present their art for display in a brochure, and writers aren’t used to writing about themselves.

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