Ooooh, big surprise there.
Predictably, things went exactly as Karp’s detractors had warned. Karp was never able to make enough money on advertising to cover the costs of running the business–running up his own personal credit card debt and dwindling his savings in the process–and was unable to get commitments from investors.
In his letter to readers, Karp said that The Printed Blog saw 16 issues before closing down. In a telltale sign that online media is destined to stay online, he also noted that 80,000 print copies were distributed, while another 100,000 copies were downloaded from the Internet