It’s not a new phenomenon, but could pose some real problems to any website hoster who doesn’t want ads inserted into their content. It might also be a violation of the DMCA.
Real Evil: ISP Inserted Advertising
Texas based ISP Redmoon has implemented software that hijacks pages being visited by their customers by placing Redmoonâ..s own ads on these pages.
The technology is provided by NebuAD, which boasts that ISP delivered advertisements are an untapped source of revenue.
Every single web site owner is affected by NebuADâ..s technology: whether a site is running ads or not makes no difference, Customers of any ISP evil enough to run NebuADâ..s platform are going to see ads on every page on every site; ads that donâ..t benefit the content creator. It is important to note that these ads are NOT pop-ups, and this is not a free internet service; the ads are served as if they were part of the page, to paying internet customers who are NOT made aware that these ads have been inserted by their ISP.