FTC to crack down on “sponsored” blogging

June 24, 2009 D. H. McKee

Off

Soon, I won’t be able to tell you about that rich, Colombian coffee I’ve been drinking. Oh yeah … buy Moxie.

In case you’re not familiar with the practice of “sponsored blogging,” imagine that Your Favorite Blog written by Joe Schmoe of Little Rock, Arkansas often gives rave reviews of certain home appliances that he allegedly uses. Joe might have purchased those things himself, and he might really love them–but he might be getting paid by GE to push the company’s new washer and dryer. Or, if he’s not receiving money, Joe might be the recipient of paid trips to Hawaii or prepaid gift cards. All of these things can and do happen in the blogosphere, and there are no rules on disclosure.

FTC to crack down on undisclosed “sponsored” blogging – Ars Technica

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About This Site

As a guy who occasionally curates art shows and wrangles artists together, I often have to edit and post artist bios, profile pictures, and artwork images. This can be a problem, since many artists and writers aren’t used to selling themselves. Artists rarely know how to present their art for display in a brochure, and writers aren’t used to writing about themselves.

Writers often treat the bio like it’s an interview or something. Maybe like they’re having a conversation with you, the reader. While it may work sometimes, the most common way to write a bio is to write in the 3rd person.

I’m like those writers, and I’m talking to you directly, unlike the common way to do a bio. You should see my About page. It makes sense to me, since this is a bit which describes my blog’s website. When I get famous enough that I don’t have time to talk to you, I’ll have an intern write everything in 3rd person. Until then, you get to talk to me.

Like blogs of old, this one is a personal document of the comings and goings of me. Articles I’ve written, links I’ve posted, videos I liked, etc. Here, a first-person perspective is the way to go, at least for now. So, this is my site. I’m D. H. McKee, a sometimes artist, sometimes writer. Mostly just a guy on the internet.