FTC to crack down on “sponsored” blogging

Soon, I won’t be able to tell you about that rich, Colombian coffee I’ve been drinking. Oh yeah … buy Moxie.

In case you’re not familiar with the practice of “sponsored blogging,” imagine that Your Favorite Blog written by Joe Schmoe of Little Rock, Arkansas often gives rave reviews of certain home appliances that he allegedly uses. Joe might have purchased those things himself, and he might really love them–but he might be getting paid by GE to push the company’s new washer and dryer. Or, if he’s not receiving money, Joe might be the recipient of paid trips to Hawaii or prepaid gift cards. All of these things can and do happen in the blogosphere, and there are no rules on disclosure.

FTC to crack down on undisclosed “sponsored” blogging – Ars Technica

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